Last updated: June 15, 2026
Our commitment to data protection
River-pulse.com operates in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018. This page explains how we fulfill our obligations and protect your rights as a data subject.
Data controller information
River-pulse.com is the data controller responsible for your personal information. We determine how and why your data is processed in connection with our vehicle rental services.
Contact details:
Email: [email protected]
Address: 47 Deansgate, Manchester M3 2AY, United Kingdom
Your GDPR rights explained
Right to be informed
You have the right to clear information about how we collect and use your personal data. This information is provided through our Privacy Policy and this GDPR page.
Right of access
You can request a copy of the personal data we hold about you. We will provide this information free of charge within one month of your request. This is commonly known as a Subject Access Request.
Right to rectification
If personal data we hold about you is inaccurate or incomplete, you have the right to have it corrected. We will make corrections within one month and inform any third parties with whom we shared the data.
Right to erasure
Also known as the right to be forgotten, you can request deletion of your personal data in certain circumstances:
- The data is no longer necessary for the purpose it was collected
- You withdraw consent on which processing is based
- You object to processing and there are no overriding legitimate grounds
- The data has been unlawfully processed
- Erasure is required to comply with a legal obligation
Note that we may be unable to delete data if we have legal obligations to retain it, such as financial records required for tax purposes.
Right to restrict processing
You can request that we limit how we use your personal data in specific situations:
- When you contest the accuracy of the data
- When processing is unlawful but you prefer restriction to erasure
- When we no longer need the data but you need it for legal claims
- When you have objected to processing pending verification
Right to data portability
You have the right to receive personal data you provided to us in a structured, commonly used, and machine-readable format. You can also request that we transfer this data to another organization where technically feasible.
Right to object
You can object to processing of your personal data based on legitimate interests or for direct marketing purposes. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests.
Rights related to automated decision-making
You have the right not to be subject to decisions based solely on automated processing that produce legal effects or similarly significant effects. We do not currently employ automated decision-making in our rental processes.
How to exercise your rights
To exercise any of these rights, contact us at [email protected] with:
- Your full name and contact details
- Specific details of your request
- Proof of identity if requested for security purposes
We will respond to your request within one month. In complex cases, we may extend this by two additional months and will inform you of the extension.
Legal grounds for processing
We process personal data under the following lawful bases:
Contract performance
Processing is necessary to fulfill our rental agreement with you, including managing bookings, verifying driver qualifications, and processing payments.
Legal obligation
We process data to comply with legal requirements including tax obligations, financial record-keeping, and regulatory compliance in the vehicle rental sector.
Legitimate interests
We process data for legitimate business purposes including fraud prevention, business analytics, and service improvement, provided these interests do not override your fundamental rights.
Consent
For certain processing activities, such as marketing communications, we rely on your explicit consent. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
Data security measures
We implement appropriate technical and organizational measures to protect personal data:
- Encryption of data in transit and at rest
- Access controls limiting data access to authorized personnel
- Regular security assessments and updates
- Staff training on data protection principles
- Secure data storage and backup procedures
Data breach notification
In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify you without undue delay and inform the Information Commissioner's Office within 72 hours of becoming aware of the breach.
International data transfers
We primarily process data within the United Kingdom. If we transfer data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
Data retention periods
We retain personal data only for as long as necessary:
- Rental records: 7 years for tax and legal compliance
- Marketing consent records: Until consent is withdrawn
- Website analytics: 26 months
- Customer communications: Duration of business relationship plus 2 years
Children's data
Our services are not directed at children under 18. We do not knowingly collect or process data from individuals under 18 years of age.
Complaints and supervisory authority
If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the supervisory authority:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
Updates to this information
We may update this GDPR information periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website.
Further information
For comprehensive details about our data processing practices, please refer to our Privacy Policy.