Effective date: June 15, 2026
Introduction
This Privacy Policy describes how river-pulse.com collects, uses, and protects personal information provided through our website and services. We are committed to protecting your privacy and handling your data transparently.
Information we collect
We collect information that you provide directly to us when using our services:
- Contact information including name and email address
- Rental preferences and vehicle selection details
- Rental dates and duration information
- Additional requirements or special requests
- Driving license details when processing confirmed rentals
- Payment information for deposit and rental charges
Automatically collected information
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- IP address and browser type
- Pages visited and time spent on pages
- Referring website addresses
- Device information and operating system
How we use your information
We use the information we collect for the following purposes:
- Processing and managing vehicle rental reservations
- Communicating with you about your rental enquiries
- Verifying driver qualifications and insurance requirements
- Processing payments and managing billing
- Improving our website functionality and user experience
- Maintaining records for business and legal purposes
- Sending service-related communications
Legal basis for processing
We process your personal data based on:
- Contract performance: Processing necessary to fulfill rental agreements
- Legitimate interests: Operating our business, preventing fraud, and improving services
- Legal obligations: Complying with tax, accounting, and regulatory requirements
- Consent: When you explicitly agree to specific processing activities
Information sharing and disclosure
We do not sell or rent your personal information to third parties. We may share information with:
- Insurance providers for coverage verification
- Payment processors for transaction handling
- Legal authorities when required by law
- Service providers who assist in business operations under confidentiality agreements
Data retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Rental records are maintained for seven years to comply with UK tax and business regulations.
Your rights
Under UK data protection law, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure in certain circumstances
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent where applicable
To exercise these rights, contact us at [email protected]
Data security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.
Cookies
Our website uses cookies to enhance user experience. For detailed information about our cookie practices, please refer to our Cookies Policy.
Third-party links
Our website may contain links to external sites. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies.
Children's privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our services after changes constitutes acceptance of the revised policy.
Contact information
For questions or concerns about this Privacy Policy or our data practices, contact us at:
Email: [email protected]
Address: 47 Deansgate, Manchester M3 2AY, United Kingdom